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White Label App Builders: What They Are & How They Work

March 25, 2025
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Today, nearly anyone can create their own apps using a white label app builder. You won’t need any programming language or technical background to create a white label app, which can be customized to meet nearly any brand identity and sold to businesses. 

Read on to learn more about: 

  • What white label app builders are and how they work
  • Who can benefit from creating white label apps
  • Use cases and a comparison with traditional coding 
  • How a few no-code platforms stack up
  • Getting started with a popular platform
  • Why you should choose Blaze.tech for your next white label app

What Is a White Label App Builder?

White label app builders are software platforms that let you create brandable mobile or web applications without coding. You’ll start building your apps from pre-built templates and features that can be customized to reflect various brands and tastes.

Using a drag-and-drop interface, you’ll create an app just like a PowerPoint presentation — you won’t need to write line after line of code. The main goal is to develop white label apps that can be rebranded and sold to businesses for executing tasks.  

For instance, an agency could leverage a no-code app-building platform like Blaze to create a white label app for managing inventory. Their app would include everything needed for inventory management, like a tracking system, employee login portals, and more. They would then sell their app to businesses that need to track inventory, such as manufacturing and logistics companies.

Who Benefits from White Label Apps?

White label apps are an accessible, cost-effective, and time-saving solution for creating mobile applications. Here are just a few of the groups that can benefit from creating and selling white label apps:

  • Marketing agencies: Marketing agencies can offer branded mobile solutions to clients without the cost and complexity of custom development. They can create and sell apps for customer engagement, loyalty programs, or e-commerce, expanding their services while generating recurring revenue from maintenance and updates.
  • Freelancers and entrepreneurs: Specialized client-facing apps for ordering food, booking appointments, or tracking your fitness goals are in demand by restaurants, spas, and gyms. When built with a no-code platform, these apps can easily be configured to meet the branding of many different businesses. 
  • SaaS companies: These businesses can integrate white label apps into their product offerings, customizing them for different clients. This allows them to deploy more solutions faster and at a lower cost, increasing customer satisfaction and market reach. Features like in-app messaging, analytics dashboards, and CRM integrations can amplify their value proposition.
  • Consultants and IT professionals: Consultants and IT service providers create apps to offer affordable, ready-made software tools to bolster their services. For instance, consultants specializing in digital transformation and AI can build white label apps with branding, workflows, and other automation features. 

Common White Label App Use Cases

While several professional services can benefit from building and selling white label apps, an even larger number of industries and sectors benefit from using them. Here are just a few everyday use cases:

  • eCommerce: Businesses in the e-commerce industry must rapidly deploy their offerings on a robust platform, and a white label solution provides just that. With reduced development costs and a quick time to market, businesses can focus on user acquisition and retention. Features typically include integrated payment systems, product catalogs, user reviews, and promotional tools, all designed to increase sales.
  • Finance and banking: White label apps allow institutions to provide mobile banking services under their own branding without developing the technology from scratch. These apps can offer features like account management, transaction tracking, bill payments, and financial planning. They usually come with SOC 2 compliance and enterprise security features.
  • Real estate: Real estate agencies use white label apps to showcase property listings, schedule viewings, and facilitate communication between agents and clients. Functionalities can include virtual tours, detailed property descriptions, agent profiles, and customer relationship management tools. 
  • Healthcare: Healthcare providers utilize white label apps to offer virtual consultations, appointment scheduling, medical record access, and prescription management. These apps enable patients to receive healthcare services remotely, increasing accessibility and convenience. Because they handle sensitive patient medical data, they must be HIPAA-compliant

White Label App Builder vs. Custom App Development

Feature

White Label App Builder

Custom App Development

Cost

Low

High ($50K+) if you outsource to
an app-building agency

Time to Market

Rapid

At least 3 months for a minimum
viable product (MVP)

Technical Skills
Required

None

Extensive programming skills with
fluency in JavaScript, Python,
C++, SQL, and others

Customization

Limited to premade elements

Nearly unlimited customization

Scalability

Limited to platform size

As scalable as you can get

Risk

Low to medium — depends on
how healthy the platform is

You or your agency is in charge
of your security and maintenance 

The Key Takeaways

While outsourcing your app development to an agency will provide you with considerable customization power, the development processes will take at least a few months. Additionally, you’ll most likely pay in the $10,000s just for development. 

Using a white label mobile app builder is a much more cost-effective solution for many businesses. You’ll get all the functionalities you need, and you’ll be able to deploy a fully-branded app within days. This is probably the best way to go if you don’t need any ultra-specific customization. 

How Blaze Compares to Top White Label App Builders

Feature

Blaze

Draftbit

GoodBarber

Glide

Fully No-Code

✅ Yes

❌ No

✅ Yes

✅ Yes

AI-Powered Features

✅ Yes

✅ Yes

✅ Yes

✅ Yes

Enterprise-Grade Security,
HIPAA and SOC 2 Compliance

✅ Yes

❌ No

❌ No

❌ No

Reseller Program

✅ Yes

✅ Yes

✅ Yes

✅ Yes

Advanced API & Integrations

✅ Yes

✅ Yes

❌ No

✅ Yes

Build unlimited apps

✅ Yes

✅ Yes

✅ Yes

✅ Yes

Scalability

Unlimited

Up to 15
apps

Up to 100 GB
of storage

Unlimited 

Why Blaze Is a Cut Above the Competition

When compared to competitors, Blaze offers a powerful app-building platform for crafting powerful enterprise-level apps. Here is why Blaze stands out: 

  • AI-powered automation: Boasting a powerful integration with OpenAI (the makers of ChatGPT), Blaze allows you to automate complex workflows and tasks that traditionally require human intervention. These include data entry, customer service, and other time-consuming, error-prone manual processes.
  • Advanced API for integrations: Blaze offers an advanced API that facilitates the seamless data exchange between your white-label Blaze app and third-party applications, allowing you to sync data in real time. For example, in e-commerce apps, Blaze’s API can integrate with inventory management systems to automatically update product counts or with CRM systems to synchronize customer information and purchase histories.
  • Enterprise-level security: Blaze’s security features are critical for businesses that handle sensitive data or financial transactions or operate in regulated industries like finance and healthcare. In addition to end-to-end encryption, you’ll get upgraded functionalities like multi-factor authentication (MFA), single sign-on, and role-based permissions. 

    Importantly, Blaze is HIPAA and SOC 2-compliant, ensuring the platform adheres to strict standards. This adherence is supported by regular security audits, vulnerability scans, and penetration testing to identify and mitigate potential security risks. 
  • No-code simplicity and primo support: This is most likely Blaze’s biggest selling point — while you get all the power and security of an enterprise-grade app builder, Blaze’s platform is one of the easiest to use. It requires zero coding or technical skills to create a robust app. And Blaze’s support team will ensure that your first app gets built and published smoothly.  

Create Your White Label App with Blaze

To start building your white label app with Blaze, schedule a demo and let the Blaze team introduce you to the app builder. Then, follow these steps to create your own app that you can resell: 

Step 1: Sign Up for Blaze’s Partner Program

The Blaze Partner Program offers an opportunity to create an enterprise-level app using Blaze. The program is designed to help you rapidly develop and deploy web applications that meet specific business needs. 

You’ll get solid support through resources, financial incentives, and other perks that will equip you to master the platform. 

Step 2: Define Your App Ideas

Get a piece of paper and jot down the types of white label apps you want to create. What solutions do you want to offer, and which industries are you looking to target? 

Brainstorm the list of features that you want to include in your apps. For instance, if you’re creating a medical booking app, you’ll want to include a calendar and an email or push notification integration to send out reminders. 

To ensure your app excels in functionality, note where specific features might shine, such as adding automated notifications 24 hours before appointments. 

Step 3: Build Your App

Now it’s time to get down to business: Cobbling together your app on Blaze’s seamless no-code interface. As we mentioned, Blaze’s implementation team will walk you through this process, like showing you how to integrate other platforms with your app and how every function works. 

The Blaze team will work with you every step of the way — they’ll even ensure your app gets published and help you maintain it, so it always runs like clockwork. 

Step 4: Launch & Sell to Clients

Now that your white label app is finished, it’s time to generate some cash flow. Follow this process to get clients to purchase your app:

  • Research clients: Since you already have a niche app that applies to specific businesses, begin by researching companies that fall into this category. For instance, compile a list of medical clinics to pitch your medical scheduling app. We recommend you build a list of at least 100 targets before pitching. 
  • Perfect your pitch: Don’t approach potential clients without a structured way to present your app — doing this could have catastrophic consequences. First, research the medical clinics you’re pitching and determine their pain points. 

    Then, tailor a pitch that illustrates your app’s unique selling points and how your app solves them. The goal of your pitch is to get your target audience to meet with you for a demonstration. 
  • Demonstrate and customize: Now that you have a few meetings on your calendar, it’s time to plan how to demonstrate your app. A live demo helps potential clients visualize how the app looks and functions with their branding. Walk them through your app, focusing on the user experience (UX) and demonstrating functions. 

Finish each demonstration by offering customization packages at different pricing tiers. Include a “light” model that includes only a few basic features like scheduling and email notifications and a more advanced version with push notifications, messaging, and analytics.  

You can even include more customized pricing tiers — Blaze has the power to add on even more features like a medical inventory tracker or a telehealth tool. Doing this gives potential clients flexible options, which increases the likelihood of closing a deal. 

Final Thoughts: Why Blaze is the Best White Label App Builder

If you're looking for an easy no-code white-label app builder, Blaze is your best bet. Blaze is a robust no-code development platform combining sophisticated system software's power with an intuitive drag-and-drop interface. Here are some of the main features Blaze offers:

  • Fast, scalable, and no-code: The building interface is engineered to create apps quickly, featuring a no-code editor that requires no prior technical skills. And you’ll be able to make an unlimited number of apps that you scale to meet the needs of enormous enterprises. 
  • AI-powered automation and integrations: Blaze comes with a handy OpenAI (ChatGPT) integration that you can use to automate data transfer, trigger notifications, and more. 
  • Enterprise security: Blaze provides Fort Knox-level security, locking down your app with features like multi-factor authentication, roles-based permission, and HIPAA and SOC 2 compliance for regulated industries.
  • Plans for white label app building: Become a Blaze partner and create enterprise apps for your niche market using a tremendous app-building platform.

Ready to create your very own white label app? Contact Blaze today and set up a demo. 

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